About Toolsfactory

OGSM.online is built by Toolsfactory, a Dutch software company building tools for strategy execution since 2014.

Software for teams that have to make a plan work

Toolsfactory builds online tools for teams that have to turn a plan into work. We started in 2014 as Jester Tools and have traded as Toolsfactory since January 2022.

We work closely with our customers across a wide range of sectors: government, trade associations, SMEs, financial institutions, healthcare and multinationals. More than 700 teams in 20 countries on four continents work with OGSM.online. We develop the platform with the people who use it, and customer feedback and information security set the priorities. Toolsfactory is ISO 27001:2022 certified and based in Amersfoort, the Netherlands.

The people behind Toolsfactory

Remco Bakker

Remco Bakker

Founder and owner

Remco translates what users need into software that helps them get there. He is also co-author of Bridging Strategy and Execution, a book on working with OGSM, and he writes the OGSM guides on this site.

Book cover: Bridging Strategy and Execution
Frank Groeneveld

Frank Groeneveld

Owner

Frank has been involved since Toolsfactory started in 2014, first as its software supplier through his own company and later as co-owner. He built the platform's first version, and the hosting, backup and security architecture behind our ISO 27001 certification is still his work.

We believe in the power of people

Methods, apps and AI all make us faster. None of them makes a choice for you. An OGSM is the plan of a group of people who decided together what they would and would not do, and that decision does not survive being automated away.

That belief shows up in the product. Progress reports are deliberately short, so the thinking happens in the room instead of in the form. Every AI suggestion arrives with an explanation of what changed, and you decide whether to keep it. Administrators can switch AI off for the whole environment. We build tools that prepare the conversation; the team still has to have it.

Working with OGSM.online

For advice, facilitation and training we work with partners who do it every week; the software, the security and the support are ours. Start a free 30-day trial or get in touch if you would like help getting started.

Try the software we run our own company on

Build your plan in the free trial and use the same reports and reviews we use at Toolsfactory.

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